Johnny Depp Is the Face of Dior’s First Male Fragrance in 10 Years — And It’s His First Scent Campaign Ever! By Rose Walano. June 3, 2015. TOP STORIES ...

Dior claims that this perfume launch is “NOT your mother’s J’Adore,” and “challenges the conventions of perfume development”with its alcohol-free, water-based formula.

The Pirates of the Caribbean actor has signed a new $20 million-plus deal with Dior, according to a report from Variety, which noted that the mega-deal is the largest men's fragrance deal in history.

Having stood by the star even when he faced choppy PR waters amid his legal battle with ex-wife Amber Heard, Dior has now signed Depp to a massive deal, marking it the biggest men’s fragrance ...