Most companies use both direct and indirect marketing channels to reach their audience. As a small-business owner, it's essential to understand the differences between the two and create a ...

Direct marketing: This requires a change in the focus by growers. ... Indirect marketing: Another way is to sell through indirect market channels where growers and consumers don’t meet.

As more software vendors move toward an e-commerce model, resellers may worry about being excluded from their partners' distribution channels—with good reason.he indirect channel.

But when it comes to indirect channel partners, the story is altogether different. When you have direct sales personnel, you do not need much to motivate them, as they are bound by a contract to ...

Direct marketing: This requires a change in the focus by growers. ... Indirect marketing: Another way is to sell through indirect market channels where growers and consumers don’t meet.