EDMONTON — An Edmonton icon is back where it belongs. The Edmonton Elks unveiled their 2022 helmets on Thursday, with the club’s new helmet featuring the club’s beloved Double E logo.

The new owner of the Edmonton Elks wouldn’t say whether the CFL team is in line for a rebranding, but he said the classic “Double E” logo will be more prevalent in the future.

ELKS NOTES: Edmonton going back to the future with double-E helmet logo And in doing so, close a brief but forgettable chapter that saw them finish a league-worst 3-11 coming off a pandemic ...

The new owner of the Edmonton Elks wouldn't say whether the CFL team is in line for a rebranding, but he said the classic "Double E" logo will be more prevalent in the future.

New Edmonton Elks owner says classic 'Double E' logo to drive the team's branding. EDMONTON — In their 75th anniversary season, the Edmonton Elks have shifted from community to private ownership.