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Unilever bets big on GenZ to buy Dr. Squatch for $1.5B – Is Sydney Sweeney’s bathwater soap coming to India next? Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven ...

Dr Squatch, an American company that shot to fame for selling Sydney Sweeney's bath water in a soap, has been acquired by Unilever for $1.5 billion.

Dr. Squatch is a personal care brand that specializes on natural grooming products for men. The brand has reached millions of people through retail and direct-to-consumer channels on account of ...

Fernando Fernandez has wasted little time in pushing Unilever’s strategic expansion in the higher-margin beauty and personal care space as he followed up the takeover of deodorant brand Wild in April ...

Founded in 2013, Dr. Squatch has gained huge popularity among GenZ men with its range of products and collaborations. Most recently, the brand went viral for collaborating with Sydney Sweeny to ...

Unilever impressed by Sydney Sweeney's bathwater soap, moves to acquire Dr. Squatch Unilever acquired Dr. Squatch for a reported sum of $1.5 billion, but will the brand be able to maintain its edge?

It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take Dr Squatch to the next level without repeating past mistakes.

Unilever Acquisition: Unilever is set to acquire Dr. Squatch, a men's personal care brand, from Summit Partners for $1.5 billion, according to the Financial Times. The acquisition, announced ...