Miley Cyrus just shot down a long-standing rumor about an alleged feud with Jennifer Lawrence. Two years after fans first ...

Elizabeth Hurley and Billy Ray Cyrus have made their red carpet debut as a couple, with help from the Austin Powers actress' ...

Abstract: A high peak demand causes the escalating cost of electricity costs for both the utility and end-users. This paper investigates the challenges raised by the high peak demand and the ...

Abstract: Social media posts are full of potential for brands to get free advocacy. The purpose of this paper is to make brand managers and firms understand how important is User Generated Content.