Join us on our Christmas road trip as we discover how the elves found us! The girls were concerned their elves wouldn’t join ...

Harry Potter fans are in luck as one of the most iconic sets is currently reduced in the Amazon Prime Day sale. Dobby the ...

Beauty shows strong growth potential due to its innovation and global expansion. Click to read more on why ELF is a ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

Is the Elf on the Shelf more than just a decoration? Anthony Mennella warns viewers not to touch in this video. Mary Trump issues warning on long-term impact of Donald Trump move How to hard boil ...

A MUM issued a warning to other parents after her creative Elf on the Shelf move backfired. She revealed that she was inspired by the movie Gremlins when setting up the scene for her son, however ...

Snoop Dogg shares a hilarious video of his grandkids receiving a letter from the Elf on the Shelf. In the video, his grandkids admit they're "too scared to move" after learning that the elf would ...

Elf on the Shelf is a Christmas tradition that revolves around a special scout elf, sent from the North Pole to help Santa Claus manage his naughty-and-nice list.

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A Christmas Tradition" in 2005.

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A Christmas Tradition" in 2005.

An Elf on the Shelf is one of Santa’s most important helpers. An Elf on the Shelf observes your child from a special location which changes every day.

We all know the drill when it comes to Elf on the Shelf. For 24 days, the elf “moves” around your house, making mischief and supposedly keeping an eye out for Santa. But this is the age of ...