COMMENT: Ahead of a Commons debate that could get oil companies banned from sponsoring museums and sporting events such as ...

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...

In this article, Sojern’s vice president of global sales, Josh Beckwith, discusses the rise of commerce media in travel, and ...

According to one online estimate, the bonfire consisted of some 225 rows of pallets, equating to about 106 feet in height.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Visit Duluth and Madden Media are launching a series of advertisements laden with wordplay and references to signature ...

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Valpak CSO Jay Loeffler told BIA's Rick Ducey why radio is a key part of local ad strategy alongside mobile, social, and ...