Cascading gardens, indoor forests, and multistory atriums make these new airport terminals ‘works of art'—or at least 'things ...

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of ...

A theater-based immersive neuroaesthetics research program led by Tsinghua University that synchronously captures the neural ...

What if AI could assist in your SEO experiments? See how generative AI can act as a co-pilot to transform your workflows.

The most persuasive “people” on a popular subreddit turned out to be a front for a secret AI experiment.

An experiment seven years in the making has uncovered new insights into the nature of consciousness and challenges two prominent, competing scientific theories: Integrated Information Theory (IIT ...

Zurich University conducted a secret four-month experiment on a Reddit board to find out how AI can alter people's opinions.

Reddit users who were unwittingly subjected to an AI-powered experiment have hit back at scientists for conducting research on them without permission – and have sparked a wider debate about ...

Merz Aesthetics, the world’s largest dedicated medical aesthetics business, today announced the findings of its inaugural global study, Pillars of Con ...