Follow these strategies to ensure consistency across all channels and discover actionable tips for maintaining a cohesive brand presence as your business evolves. A recognizable logo is vital for ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and ...

The brand’s engagement rates on its owned channels went up exponentially since it started to create in-game and behind-the-scenes content with Unrivaled, demonstrating the value the partnership builds ...

What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the ...

“Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a generic gesture into branded behavior, so that, no ...

Top 10s explores 10 famous logos—and what they used to look like, revealing the evolution and transformations of iconic brand symbols over time.

ABC12 learned more about its Food FARMacy and how they are delivering nutritious food to those in need. The Food FARMacy feeds 7,000 patients every year and the coordinator and nutrition ...

A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books. Developed by WPP Open X, "Classic" highlights the brand’s ...

It has now been revitalized and is set to reopen next month as a Neighborhood Farmacy Market. “This community advocated for our presence here,” said Black Soil KY Executive Director Ashley C.

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...