The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

For the first time in decades, General Motors is redesigning its corporate logo. Gone is the blue background and underlined uppercase “GM” initials. Same concept, same two letters, new execution.

The well-known GM logo gets a lowercase revamp, changing its look for the first time in a decade. By Colin Beresford Published: Jan 8, 2021. Save Article. General Motors.

Although it still operated on the same theme, this is the first time since 1964 that the GM logo has changed in more than just shading. The blue background with an underlined, upper-case G and M ...

The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

The company's logo was last changed significantly in 1964, with minor updates in 2001 and 2010.. The refreshed branding ties into GM's goal of becoming the industry's EV leader. Last year, GM said ...

GM Logo Here’s a look at the history of GM logos and to say that there have been 5 is a bit of a stretch. There are realistically 3 with 3 iterations of the previous one which ran from 1964 to ...