The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

GM has a new logo, and it’s a fairly radical change. The blue square with “GM” underlined in all capital white letters in the middle was GM’s look since the 1960s.

According to Business Insider, the new logo will have the same GM letters but in lower case. The new design is reminiscent of what you would see in an app store on your mobile device.

The last time GM changed its logo was in 1964. GM said the new identity extends to its technology "brands," such as its proprietary Ultium system. "The new brand is optimistic and vibrant," Wahl said.

The company's logo was last changed significantly in 1964, with minor updates in 2001 and 2010.. The refreshed branding ties into GM's goal of becoming the industry's EV leader. Last year, GM said ...

GM unveiled a new logo to underline its $27 billion shift to electric vehicles. The company is launching a new marketing campaign to push its new electric vehicles, ...

GM unveiled its new logo on Friday. However, people on social media expressed their dissatisfaction with the new logo through humor or pure criticism.

GM Logo Here’s a look at the history of GM logos and to say that there have been 5 is a bit of a stretch. There are realistically 3 with 3 iterations of the previous one which ran from 1964 to ...

GM spokesman Terry Rhadigan said Tuesday that the company would phase out the placement of the GM logo on its cars and trucks, leaving just the GMC, Chevrolet, Cadillac or Buick logos on the vehicles.

It's not a done deal yet, but GM is reportedly considering a change from its traditional blue logo to a green one that shows consumers it is lean, green, quick-thinking and focused on fuel efficiency.

General Motors unveiled a new logo Friday that the company says symbolizes its shift toward electric vehicles. The now-lowercase letter M, for example, features arches that are squared so they ...

GM also redesigned its logo to align with the new marketing. The logo stays true to the company's history while also aligning with technology brands, including Ultium, GM said.