Welcome to Britain in the age of Generation Alpha: radical and unpredictable.

Gen X and millennial parents grew up on the gentle rhythms of “Sesame Street” and “Between the Lions.” But sweeping cuts to ...

Deal hunters, Amazon Prime Day 2025 has arrived, and this year it’s bigger than ever. For the first time, the mammoth sale will last four days, ending on Friday 11 July. There are thousands of deals ...

Brittney Mast told Newsweek: "The less families that default to cell phones, the less of an issue it will be for all of our kids." ...

AKA Bombardino, this Italian brainrot character is an anthropomorphic crocodile that’s merged with a World War II-era bomber ...

A researcher tested top AI models and adults on phrases like ‘Let him cook’ and discovered neither group truly speaks the language of today’s kids.

They may not be the ones footing the bill, but Generation Alpha — children born from 2010 onwards — are playing a major role ...

In the age of instant gratification where Gen Alpha has easy access to instant delivery services like Amazon Prime and Uber Eats, some parents are wondering how to teach the young money-saving ...