The global AI browser market is projected to experience remarkable growth, expanding from USD 4.5 billion in 2024 to an ...

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of ...

The Global Points-Of-Interest (POI) Data Solutions Market is expected to reach USD 8.00 billion by 2034, growing from USD ...

Learn how customer segmentation and targeting can boost your marketing ROI by delivering tailored messages to specific audiences.

NEW YORK, June 25, 2025 /PRNewswire/ -- According to a new comprehensive report from The Insight Partners, the global home automation market is observing healthy growth owing to the adoption and ...

Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use ...

Website tracking and analyzing website performance for both individuals and organizations aims to stay competitive in the online space. While Google Analytics stands out as a popular choice, several ...

Smarter Audience Targeting & Segmentation – Genie automates audience grouping based on AI-driven insights, helping brands reach the right customers with precision while reducing manual effort.

Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.

Audience segmentation allows you to break out your target market into subcategories and tailor your marketing to a narrower audience.