Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis ...

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of ...

Pixel owners hit the jackpot this July. Google just dropped a surprise Feature Drop that's packed with next-generation AI capabilities arriving globally this ...

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for ...

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations.

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations.

OpenAI now lets paying ChatGPT users upload files directly to the chatbot from Google Drive or Microsoft OneDrive for data analytics tasks.

In 2023, Google Analytics 4, a next-generation tool, replaced and merged Google Analytics and Universal Analytics. As of July 1, 2024, all customers will lose access to Universal Analytics, but can ...

Google Analytics 4 has unveiled features to improve app campaign measurement and performance, giving marketers a better understanding through AI of how users behave across the web and apps.

Those role assignments will determine access to Analytics features embedded into Google Ads. It also includes the ability to create Analytics audiences from within the Google Ads interface.