Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers ...

Finding the right balance of ad volume without alienating viewers is becoming one of streaming’s biggest challenges ...

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

The AI model is still slapping garbled, nonsensical captions on videos more than a month after launch, even when users ...

After many years in mobile advertising, from media buying to demand side platforms (DSPs) and now leading a company focused on mobile OEM advertising, I have seen user acquisition (UA) move from ...

Google added new AI tools to Search and YouTube in Southeast Asia to simplify ad creation and adapt to changing search habits.

People who subscribe to Google AI Ultra and Pro plans in select regions will be able to use the feature through the web version of Gemini starting Thursday.

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.

Right now, media companies seeing the strongest performance gains are those actively evolving their advertising strategies.

Idomoo’s AI video creator, Lucas, can create on-brand video ads in minutes from a simple prompt. Idomoo, the leader in next gen video, today announced the launch of AI Video Ads, the latest ...