Building a new political party to rival the Democrats and Republicans is enormously difficult and expensive. Small wonder it ...

The federal party unveiled its new brand, a green dot, on Tuesday on Parliament Hill, possibly weeks before a snap federal election.

As we've seen with the new Green Party logo in Canada, new political branding can provide fresh impetus for supporters to rally behind.

Among the smaller parties, color choices have sometimes been relatively straightforward – the Green Party uses green, unsurprisingly, due to its obvious connections with environmentalism.

The upshot: getting people to adopt eco-friendly habits won’t necessarily translate into support for environmental policies or political parties.

Musk would need to overcome many hurdles to establish a third party. Similar efforts, including the late billionaire Ross Perot’s, haven’t lasted.

Elon Musk says he is launching a new political party, weeks after dramatically falling out with US President Donald Trump.

Each of the UK's major political parties uses eye-catching logos to attract voters' attention and use clever symbolism to quickly get their key position across to them ...

Political Pattie’s in Washington, D.C., removed the Republican elephant and Democratic donkey from its logo just after opening as critics bashed the new bar for showing the GOP mascot. Owners of ...

Elon Musk’s new political movement, the America Party, enters the US electoral field at a time when voter dissatisfaction with the existing two-party system has reached a multi-decade high ...

Arizona voters now have a fifth official political party from which to choose. The Arizona Green Party succeeded in its signature-gathering effort, sampling by counties shows. The party qualifies ...