Kirk Hammett played Gibson’s one-off CEO4 SG at Black Sabbath’s tribute show—soon heading to auction to benefit Gibson Gives.

An act of kindness is a life-changing surprise for one student after a teacher shares his story with generous family friends.

Christie’s Jeff Beck Auction offers a revealing look at numerous iconic instruments from the guitar hero’s entire career – from the Yardbirds to Johnny Depp ...

GREEN BAY — Guitars have shaped so much of Tony Louscher's life that it only seems fitting he'd invent an entirely new type of guitar to shape the instrument's future. Louscher, 68, is a trained ...

The guitars would always be set up in Prince’s Green Room for him to warm up with before heading on stage - never taken on stage. I personally attest to the provenance and authenticity of this ...

As you could have noticed in the full page ads in the new issues of both Revolver and Alt Press, Glassjaw‘s Justin Beck has new a signature guitar and bass from Schecter: the Justin Beck Ani ...

Machine Gun Kelly teamed with Schecter on a new razor blade-inspired guitar and the response wasn't great.

Machine Gun Kelly has unveiled his latest signature guitar with Schecter, and the internet isn’t impressed.

Machine Gun Kelly’s signature model is a Guitar Center exclusive that gives Schecter’s Tele-type a radical modern makeover ...

These exclusive offerings include a stunning sunburst Taylor 314ce and GS Mini, a snowy White Satin Schecter C-1, classy British Racing Green Fender guitars, basses and amps and even a kaleidoscopic ...