Hello Kitty Friends Match soft-launched in the Philippines and Canada on ... uses larger puzzle icons to increase visibility. Fans can pre-register on Google Play here and the iOS App Store here, ...

Hello Kitty has been such a hit that other firms are trying to replicate her success. Chinese companies are investing in new cartoons; Sanrio, too, frequently puts out more characters.

She may only be the height of five apples, but Hello Kitty bestrides the world. As she celebrates her 50th birthday this year, Sanrio’s little white cat has gone far beyond her humble origins adorning ...