Pantone knows Barbiecore pink was a huge color the past few months. Here's why they chose Viva Magenta as the 2023 color of the year instead.

Pantone's 2023 color of the year isn't Barbiecore pink – though the color institute knows well how hot pink has taken over the color-sphere over the past several months.

In 2016, Pantone announced that a shade of dusty pink —dubbed Millennial Pink for the generation that had embraced it—was its Color of the Year. It's Barbie's hot-pink world, and we're just ...