Here are six tips for modeling big data in an accessible and effective way: Jump to: 1. Don’t try to impose traditional modeling techniques on big data; 2. Design a system, not a schema; 3.

We talk a lot in this space about big data in the context of its effect on marketing, covering everything from marketing-technology buying strategies to marketing opportunities presented by the ...

Quick, effective analysis of big data helps companies adapt, pinpoint new opportunities, and preempt problems before they balloon. Linked content is for informational purposes by the contributor.

Over the past few decades, businesses, governments, and militaries worldwide have relied heavily on data analytics to advance operations, gain critical insight for tactical advantages, and improve ...

In the face of an impending economic slowdown, making the right business decisions is more critical than ever. This article will explore how decision making using Big Data and data analytics can ...

Big data provides new opportunities to improve customer care, unearth business insights, control operational costs, and in some cases, enable entirely new business models. By having access to larger ...

Big data can also be used to train artificial intelligence to make it more effective. The Bottom Line Big data is the vast, complex data sets that traditional data management systems cannot handle.

When it comes to big data, pretty visualizations aren’t enough. An ugly visualization on rich data is far more useful than a beautiful visualization of messy and incomplete data.

Big data can help make Americans healthier, and the Trump Administration has stated—in its recently released Make America Healthy Again report and elsewhere—that building a national big-data ...

An IBM study shows that 82 percent of CFOs see the value of big data, but only a fraction of those think their team is prepared to use it.