Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had started using generative AI to create images and video.

This year’s Super Bowl was the most fashion-y yet. If the two industries successfully cross over, there’s lots of money and ...

Patrick Mahomes traveled in style as the Kansas City Chiefs flew to New Orleans for Super Bowl ... Mahomes rocked a $199 black hoodie from the Hugo Boss x NFL collaboration, paired with dark ...

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One of the most easily famous and instantly recognised fashion brand logos globally, Hugo Boss AG was founded ... colour scheme makes the logo look modern and classic. The deceptively simple logo ...

Queen Letizia did suiting with a twist for a meeting yesterday in Madrid. The royal added a bold pop of color to an otherwise ...

David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear ...

“The new Boss One collection is beautifully made.” Daniel Grieder, CEO of Hugo Boss, added: “’It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic ...

Actors David Corenswet and Eiza Gonzalez star in Hugo Boss's 10th-anniversary campaign for 'The Scent'.

Paolo Blocco//Getty Images Queen Letizia of Spain attended a meeting at the AECC headquarters in Madrid wearing a lime green blazer from Hugo Boss. Of course, Letizia embraced the viral color in ...

Before last night's win over the Portland Trail Blazers, Green sat down with the Rockets' social media team to share pictures and videos of his new signature logo on a player-exclusive colorway of ...