Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand.

However, its outlook for 2025 is cautious: sales are projected to remain roughly flat, between €4.2 billion and €4.4 billion ...

David Beckham recalled his mother-in-law saying that she and her friends zoomed in on his Hugo Boss campaign photos, in which the soccer legend posed in his underwear. Beckham appeared in the new ...

Perfumer Suzy Le Helley, one of the masterminds behind the new Boss Bottled Absolu, on what makes it the most sophisticated version yet.

The dreamy Hollywood hunk is returning to the fashionable city on March 20 to promote Hugo ... And Boss Bottled really captures that essence of effortless sophistication that all men can easily ...

Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand. The campaign, which will be in two parts, focuses on Hugo Forward, a new platform that ...