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Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had started using generative AI to create images and video.

Mert and Marcus/Hugo Boss David Beckham for Hugo Boss The campaign ... tank tops and T-shirts in minimalist black and white hues.” The products are made of a blend of cotton and elastane to maximize ...

The cosmetics company behind the Burberry Goddess and Hugo Boss fragrances says it’s pulling back on significant price hikes.

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The Hugo Boss spokesperson said the company believes that using generative AI to present its products will provide a stronger customer experience, particularly as it continues to iterate.