New users find its pre-constructed widgets, 800-plus website templates and intuitive drag-and-drop editor—which allows for custom landing pages without any coding know-how—especially useful.

That said, you can streamline the investment by using an online landing page creation tool to find templates and quickly A/B test pages, iterating through the variations.

A well-designed landing page can significantly impact the success or failure of acquiring a first or retaining a paying customer. Landing pages significantly impact conversion rates because they make ...