Logo design is a process that involves several steps, from initial research and brainstorming to concept development, refinement, and, finally, the creation of the final design.

When faced with the question, "Do you need a logo design for a new company?" many business owners underestimate the value of the perfect logo.

Nederland is wrapping up voting on a new logo and slogan as part of its brand and creative identity campaign after the initial proposal drew mostly negative feedback.

When brainstorming ideas for a 250th-anniversary logo that could bring the country together, members of the Chermayeff & Geismar & Haviv design studio considered stars, gradients and — of course ...

Therefore, while creating the initial logo design and company image wireframe, you have to create something that is in line with what the target audience wants to see.

It took three months to land on the new logo design working with Harris Teeter officials, Hilzinger said. Some of the initial logo designs were “completely unrecognizable,” Hilzinger said.

It took three months to land on the new logo design working with Harris Teeter officials, Hilzinger said. Some of the initial logo designs were “completely unrecognizable,” Hilzinger said.

Some of the initial logo designs were “completely unrecognizable,” Hilzinger said. But it was important to maintain a sense of familiarity while signaling that Harris Teeter as a brand has ...