The retail industry is undergoing a massive transformation. One of the most significant innovations in recent years is ...

A beloved NYC art installation is making a comeback—this time through augmented reality. Bloomberg Philanthropies is reviving ...

Apple has reportedly scrapped a project to create new augmented reality glasses that would fit closely within the rest of its ...

Likewise, augmented reality (AR) has shifted from sci-fi dreams to mainstream business tools. It’s reshaping how companies ...

Following Mark Zuckerberg's comments about 2025 being a “defining year” for Meta's smart-glasses plans, a leaked internal ...

SACRAMENTO -- Stepping into a virtual world to stay safe in the real one, Cal Fire is using augmented reality technology to ...

Super Bowl LIX was not only a thrilling sports event but also a showcase of innovative technologies. Cutting edge innovation ...

Cupertino residents can now tour one of the city's most historic nature preserves using augmented reality -- a unique blend of a city known for its cutting-edge technology and agricultural roots.

Augmented reality (AR) technologies are currently seeing some of the widest mainstream adoption. As a result, its global ...

A new paper in Clinical Psychological Science highlights virtual reality exposure therapy (VRET) as an effective option and ...

For Daria Shapovalova, co-founder of the digital fashion platform DressX, fashion isn’t just about fabric and buttons anymore ...