Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

Miracle of the Bees’ is a free multi-sensory experience designed to delight and fascinate visitors of all ages.

The Samsung ad campaign was designed to showcase the power of Galaxy AI by turning a static newspaper ad into an immersive ...

Today, print media ads have become peppy, innovative, and interactive—thanks to easy availability and accessibility of technology ...

In yet another bold leap that redefines consumer engagement, Samsung has reimagined what a newspaper ad can be with a ...

Netflix has figured out the best way to ruin streaming by combining generative AI with advertisers for interactive ads.

During its Upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive ...

Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ads and pause ads that incorporate generative AI.

The most successful brands are orchestrating a marketing strategy with digital and print ads.

It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV anymore. Instead of simply watching ads on the big screen, consumers are now being encouraged to ...