While interactive print ads can be "clever and innovative," GfK Starch's Sawyer warns that there is one rule: The ads can't be disruptive for readers. They have to be able to play — or not ...

5. Make Your Print Ads Interactive Print ads don't have to just sit there and look pretty anymore. By using a combination of QR codes and customized mobile phone apps, a print ad can create ...

Samsung has launched a voice-led mixed reality print ad in Indian newspapers, combining traditional media with AI to ...

Motorola is pushing its advertising to a new level to promote its customizable Moto X phone. In the January issue of Wired Magazine, the Chicago-based company will debut an interactive ad that ...

Audi is running a print campaign that simulates the features of its new Audi A8 model, a news release announced. The user-activated ads appear in the November/December issue of Departures, the ...

The Samsung ad campaign was designed to showcase the power of Galaxy AI by turning a static newspaper ad into an immersive ...

Sussex-based Quad/Graphics Inc. has created an innovative, interactive mobile app that enhances reader experience and engagement with editorial and advertising content. The technology integrates ...

Motorola has an interactive print ad running in "Wired" magazine, The New York Times discussed its native ad strategy, and the rest of AdLand's latest news.

In yet another bold leap that redefines consumer engagement, Samsung has reimagined what a newspaper ad can be with a ...

Recently, two other buzzy print ads by Instamart and Flipkart Minutes used special inks – one which changed colour under sunlight and another which was water-activated.The recent spate of print media ...

Interactive print ads like Toyota’s can be pricey, complex and time-consuming to produce, but they can also generate lots of buzz and ultimately sales for brands. They can also be a boon to print ...

When leveraging interactive print, you also need a testing process to make sure the technology works well and is user-friendly. A cumbersome or faulty experience may deter ?potential customers.