The way we ‘Google’ is changing. Disorienting as it may be, our favourite search engine is becoming an ‘answer engine’. But ...

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

Just opening your search bar puts a couple of keystrokes away from some powerful tools. Here are 12 Google Search features ...

Google declined Ars' request to confirm whether talks were underway or if the company was open to separating its crawlers.

With AI tools becoming more prevalent, what skills should we prioritize when interviewing SEO candidates in today's market?

In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now.

Trust is eroding as search results increasingly feel generic or suspicious. Even basic questions now return shallow answers ...

Key Takeaways Website speed, mobile-friendliness, and security are essential for better search rankings.Proper crawling, indexing, and structured data improve v ...

As a result, this is the only time in the past decade that Alphabet has been this inexpensive compared to the broader market.

Whoogle is a self-hosted web app that allows you to get search results, but without the usual ads, third-party JavaScript, ...

Embrace changes – but don’t do it blindly, says Mike Christoforou, because good marketing is about the people as well as the ...