The way we ‘Google’ is changing. Disorienting as it may be, our favourite search engine is becoming an ‘answer engine’. But ...

SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility ...

People are clicking on fewer and fewer Google Search ads because of AI Overviews, despite Google's claims to the contrary.

Just opening your search bar puts a couple of keystrokes away from some powerful tools. Here are 12 Google Search features ...

“Google is the world’s leading search tool and plays an important role in all our lives, with the average person in the UK ...

Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.

Google declined Ars' request to confirm whether talks were underway or if the company was open to separating its crawlers.

With AI tools becoming more prevalent, what skills should we prioritize when interviewing SEO candidates in today's market?

Are you worried about online privacy? Not a fan of anticompetitive practices? Maybe you just want a new take on web search? These 13 search engines beat Google in many ways.

In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now.

Trust is eroding as search results increasingly feel generic or suspicious. Even basic questions now return shallow answers ...

Have you ever wondered why some businesses seem to grow much faster than others? Or why certain companies appear at the top ...