Jaguar sales dropped over 97 percent in Europe after production was halted. Despite the sharp decline, this outcome was planned as part of the company’s rebrand. Insights from Jaguar’s latest investor ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

General Motors Co., Audi and Jaguar Land Rover temporarily stopped selling cars in Russia this week, deciding that taking a timeout from the market was the best way to deal with the ruble’s ...

After witnessing seven consecutive years of decline, Jaguar’s retail sales increased by 6% in 2012 and by 42% in 2013 to reach 76,701 units. Due to Tata’s aggressive international plans ...

Jaguar saw December SUV sales amount to 3,462 units, with 223 of those being from the i-Pace in its second month on the market. Overall SUV sales jumped 3.6% to 19,624 for the year.