What did you do to your hair, James Charles? The YouTube beauty sensation flipped his wig – literally – and debuted a brand new look, one where he was completely bald!

Charles posted a video of the duo titled "Giving Jojo Siwa A FULL MAKEOVER," which has more than 16 million views. At the beginning of the video, Siwa explained that she usually likes to do her ...

James Charles insists his new shaved head is ‘real’ but fans aren’t convinced. ... The makeup guru then followed up with a selfie showing his hair coloured over with pink scribbles, ...

James Charles/Instagram The YouTube influencer also channeled Jenner’s signature glam: bold lashes, flushed cheeks and pink lip gloss. “2 can play at this game @kyliejenner ,” he captioned ...

James Charles/Instagram The YouTuber fight all started after Charles posted about Sugar Bear Hair vitamins , a competitor to Westbrook’s own supplement brand, Halo Beauty .

A recent spat involving the beauty vlogger James Charles shows that one shouldn’t underestimate the value that authenticity, or at least a performance of it, carries in the influencer marketplace.