Inglewood's Forum officially becomes Kia Forum under new naming-rights deal. The renaming of the venue comes after a recent naming-rights agreement between Kia and Steve Ballmer, the owner of the ...

The Inglewood arena, home to the Lakers before their 1999 move to Staples Center, will get a new name, Kia Forum, following a deal with the Seoul-based automaker.

Kia has signed a naming rights deal with The Forum, the popular Los Angeles concert venue purchased in 2020 by Clippers owner Steve Ballmer.

Officials from Kia America formally announced that the automaker has purchased the naming rights for the arena from Forum and Clippers owner Steve Ballmer — the first U.S. naming rights deal … ...

Inglewood’s historic sports and music venue, the Forum, now has a new name: the Kia Forum. The iconic venue was renamed Monday after the automaker purchased the naming rights, becoming the venue ...

Mexican rock legends Maná have added a fifth and final Los Angeles date to their Vivir Sin Aire Tour, confirming a Nov. 29 performance at the Kia ...

T he 55-year-old Forum in Los Angeles has landed a new naming partner. Going forward, the Southern California arena will be known as the Kia Forum. Automotive company Kia has become the naming ...

LA Forum changes its name to Kia Forum 00:25. Starting Monday, Los Angeles' landmark "The Forum" Sports and Entertainment Arena in Inglewood has a new name, "Kia Forum." ...

LA Forum changes its name to Kia Forum 00:25. Passersby in Inglewood Thursday saw a new sign being raised outside the venue, proclaiming it the "Kia Forum," thanks to a naming-rights deal between ...

Viewers may not complain much while watching Kia’s 60-second commercial on NBC during Super Bowl XLVI – and some may even wish for a longer ad – which features super-model Adriana Lima in a ...

The Forum in Inglewood has been renamed the Kia Forum, thanks to a naming-rights deal between the auto maker and venue owner Steve Ballmer, as new signage could be seen on Thursday, March 31, 2022.