Make room for these 10 viral Korean makeup gems of 2025, beauty shelves across Korea are calling, and your suitcase deserves ...

American consumers of Korean cosmetics and skin-care products are bulk buying, as President Trump threatens 25 percent ...

In April, Trump announced a 25% tariff on U.S. imports from South Korea as part of his broader “Liberation Day” trade package ...

From Crash Landing on You to glass skin obsession, how Korean beauty brands are reshaping Indian youth's skincare routines and challenging desi beauty standards.

The magic of Korean beauty never ceases to amaze us. On TikTok, thousands of tutorials showcase the latest trends from Seoul ...