Kraft Heinz is reportedly preparing to spin off its Kraft-branded products in a move that could value the new entity at up to $20 billion, leaving the core business focused on sauces and condiments like Heinz ketchup.

Kraft Heinz’s stock jumps after a Wall Street Journal report that the packaged-food giant is planning a breakup, 10 years after its megamerger.

Kraft Heinz Co. is preparing to break itself up, people familiar with the matter said, as the US food company looks to combat shifting consumer sentiment and reverse a sagging share price.