LG Electronics (LG) today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human ...

The LG “Life’s Good” message originated from the firm's Australian subsidiary in 1998, as part of a mission to reposition LG as a premium brand in Australia.Research led the team to the ...

LG Electronics (LG) has launched its brand-new Life's Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

But they claim that there's so much more to it than just that. "LG is the brand that is Delightfully Smart. 'Life's Good' slogan, and futuristic logo are a great representation of what we stand ...

LG has been fulfilling the promise of Life’s Good, making people’s lives better through innovation, long before. Since 1958, LG has been producing top-quality products such as TVs, computers ...

LG introduced its new visual identity which features a flatter digital logo and a lighter shade of red dubbed LG Active Red. The signature Life’s Good brand slogan will be used more widely ...

LG first teased its rebrand back in April, when it debuted a 2D animated logo that can perform eight personality-filled motions, including nodding, spinning, winking, and more. Wolff Olins has now ...

Hyoeun Kim On LG's Brand Promise, "Life's Good" x. Hyoeun Kim, Vice President of LG, discusses the brand's transformation as well as LG's unwavering commitment to their customers.

LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand ...

LG continues its commitment to bringing optimism into customers' daily lives, staying true to our enduring brand promise of 'Life's Good," said Kim Hyo-eun, head of LG's Brand Management Division.

LG's New Campaign Leverages Music – the Universal Language – to Foster Deeper Connections and Expand the Life's Good Promise in Digital Spaces SEOUL, South Korea, June 24, 2025 /CNW/ -- LG ...