LG Electronics (LG) today launched a new brand campaign, "Radio Optimism," designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This ...

LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand ...

SEOUL, South Korea, June 24, 2025 /PRNewswire/ -- LG Electronics (LG) today launched a new brand campaign, "Radio Optimism," designed to help strengthen meaningful human connections and spread ...

LG continues its commitment to bringing optimism into customers' daily lives, staying true to our enduring brand promise of 'Life's Good," said Kim Hyo-eun, head of LG's Brand Management Division.

Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life's Good philosophy to life.

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