In a surprise opening to Kendrick Lamar's halftime performance during Super Bowl LIX, Samuel L. Jackson went front and center dressed as Uncle Sam before introducing Lamar to the stage. In line with the theme of "The Great American Game," Jackson was dressed in full red, white and blue garb to introduce the act and then play a role within it.

Kendrick Lamar performed hits including “Not Like Us” at the Super Bowl LIX halftime show, joined by Mustard, SZA and Samuel L. Jackson as Uncle Sam.