Some people see a white and gold dress in dark shadow. Some people see a blue and black dress washed out in bright light. Some people see one interpretation and then switch to the other.

OK, that dress really is blue and black but it sure doesn't look that way to a lot of people.

The mother of the bride wore white and gold. Or was it blue and black? One photograph of the dress posted online led to broad disagreement — and an Internet sensation.

Remember "The Dress" — the photograph that sparked an online firestorm about whether the garment was white and gold or blue and black? Now, researchers have studied the phenomenon scientifically.

Not since Monica Lewinsky was a White House intern has one blue dress been the source of so much consternation. (And yes, it’s blue.) ...

Rihanna understood the assignment when she stepped out for the "Smurfs" premiere in Brussels on Saturday. The entrepreneur, who voices Smurfette in the new movie, hit the blue carpet alongside her ...

It's no secret Reese Witherspoon loves stripes, especially when it involves a blue and white combination. This look is ideal for summer, so when we spotted the Miessial Striped Midi Dress ...

If you’re still rubbing your eyes over the dress that has social media baffled, here’s definitive proof that it is indeed black and blue, not white and gold: We can confirm #TheDress is blue ...

It's the dress that's beating the Internet black and blue. Or should that be gold and white?

The “white/blue” stripe can now be identified as light blue and the “gold/black” stripe as brown. Dress stripes, out of context: One now unambiguously looks like blue, the other like brown.

The Dress That Broke the Internet: Explained White and gold? Blue and black? Debate launched an internet firestorm, but there's a scientific reason people saw different colors.