What happens when a brand goes from beloved to beleaguered? Siegel+Gale's Kevin Grady on the ingredients of resilience.

Not with their team’s colors and carefully crafted logo plastered all over the stadium. But the big game isn’t the only place where logos are visually dominant. In politics, campaign logos are one of ...

Logo lesson: Henderson, other cities can’t please everybody What goes into creating or updating a city logo? For Henderson, it’s history and town pride mixed with some debate.

4 Lessons On Great Logo Design From Siegel+Gale Siegel+Gale’s Brian Rafferty explains why the best logos are the simplest ones, and why new logo backlash is something every brand should expect.

A few days ago, Disney Plus rolled out a new logo that appears when you first open the app. Technically, the logo design is mostly the same; it’s the color that has changed. Instead of the dark ...

Designing a fresh logo for your brand? Take inspiration and learn lesson from some of the best brands in the business.

No sooner than Donald Trump‘s presidential campaign rolled out its logo featuring the name of his running mate, Indiana Governor Mike Pence, did the internet thrust into hours of snickering over its ...

From logo design to colour and icons, the hit Netflix show has an unmistakable identity.

This was actually a hard learnt logo design lesson for Apple, believe it or not. Have you ever seen their first logo? It was laughably bad.