Uber began as a way to summon private black cars, and had a red magnet as a logo at the time. Four years ago, it switched to the black logo with a “U” to match its new “everyone’s private ...

Earlier this month, Uber unveiled a new look, including, among other things, a new app logo. In a complete departure from its original icon featuring a stylized "U," the new icon is a non-distinct ...

While the old Uber app logo was black and white -- "somewhat distant and cold," Kalanick admitted -- the new branding adds a bit of color and pattern.

As of Friday, there were 229 entries submitted and Lynch said “at least a dozen” were better than what Uber’s new logo and icons. Uber’s logo and typeface before the change.

Uber unveiled a new logo and app icon on Tuesday. The new look debuted alongside the latest Uber app update, version 2.118.8. Uber's new app icon is already causing quite a stir on Twitter, with ...

I know it’s there; I’m looking right at it. The Uber app is staring right back at me, but I still don’t see it.This is a ... Why everyone hates Uber’s new logo Share this: ...

Uber unveiled a new logo and app icon on Tuesday. The new look debuted alongside the latest Uber app update, version 2.118.8. Uber's new app icon is already causing quite a stir on Twitter, with ...

The circular logo introduced in 2016 is gone. The company dropped it in favor of a new text-only version that starts rolling out to Uber’s apps today.