As artificial intelligence becomes increasingly embedded in everyday products, the way we define and design experiences is ...

In this article, we propose a new approach to user-centered design through the combination of two theories: design thinking (DT) and organizational agility. It aims at analyzing the adaptation of DT ...

Just weeks after Netflix unveiled its own user interface (UI) redesign – one that rage-filled Netflix subscribers have ...

The Lahore University of Management Sciences (LUMS) recently hosted the 8th edition of UX Pakistan 2025, the country’s largest and longest-running design conference, bringing together a vibrant ...