The Loog is designed to have a completely opposite experience, one that rewards early success. While a normal guitar is tuned E-A-D-G-B-E, the Loog with its three strings can be tuned to either ...

It has a guitar tuner that works well, a play-along-drummer that’s actually impressive, and links to a bunch of videos that’ll help you learn about the instrument and how to play all the chords.

I had a chat with Rafael Atijas, the founder and CEO of the kid's instrument startup Loog. Here's what he had to say about his guitar.

While shredding on Guitar Hero has made the instrument even more popular with kids, mastering six strings and developing finger dexterity, muscle memory for chords and the required callouses to ...

Another day, another three-stringed guitar on Kickstarter. This instrument comes to us courtesy of Rafael Atijas and started out as a thesis project at NYU. It is a simple, 3-string guitar for ...

“It’s a guitar designed to make it fun and easy to play music. Loog guitars come with flashcards that teach you how to form chords, and an app that gets you playing songs on day one.

A little less than a year ago, I backed a Kickstarter project launched by Rafael Atijas, a New York-based designer. The project was the Electric Loog, a small, three-string electric guitar ...

Another strum along the Loog’s three strings. She played open chords because they were easier for the kids to learn. Sheldon was playing his blue electric Loog and Timmy was on the mini-xylophone.

Loog’s clever new instrument looks like a keyboard but sounds like the real thing. Loog Piano may be a fun, kid-sized instrument, but that doesn't mean it should look or even sound like one.