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Manchester City sign new Puma deal: Analysing the £100m per season kit partnership
If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United agreed a 10-year, £90m a season deal with the German manufacturer in July 2023, though that too is impacted by performance.
Puma expands deal with Manchester City
Puma and Manchester City have introduced industry-leading innovations both in terms of product and marketing campaigns over the past seasons. In 2022, they launched a kit in the metaverse for the first time with partner Roblox and more recently invited fans to design a future kit by using AI technology.
An official photo of Manchester City’s brand new 2025/26 away kit has now surfaced ahead of the club’s official launch on ...
Puma and Manchester City have just launched a design competition to create the 26/27 third kit using AI, and I got to try it early.
Manchester City has reportedly reached an agreement on a record-breaking contract extension with kit manufacturer Puma.
Puma and Man City have announced the new home and away Manchester City kits for the 2024/2025 Premier League season, and it features a local tribute woven into the sleeve and neck trim of ...
Manchester City is delighted to announce the opening of a brand-new City Store in Dubai Mall, in collaboration with Official Club Partner PUMA. Opening its doors for the first time on ...
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