In uncertain times, founders must be bold and adaptable in how they position and promote their brands, given tightened ...

By Dickson ASSANThe high failure rate of Small and Medium-sized Enterprises (SMEs) in Ghana poses a significant threat to the country’s economic development. Approximately 70% of SMEs fail within ...

Examples of Strategic Management Plans. Strategic planning is important to an organization to define values, create a cohesive visions, chart a direction and set goals for future growth.

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions ...

A clear content strategy template starts with knowing your goals and who you’re trying to reach. Picking the right content ...

And branding can be a powerful way to turn a one-time gathering into a ritual, Parker said. “When something has a name, it ...

Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

As marketing continues to evolve, models like this may offer small business owners a more sustainable way to grow—with greater clarity, flexibility, and ownership over their brand.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...