The upstart brand’s CEO said it hopes to ride the wave of unique beverages adjacent to the alcohol category with its zero-proof Watermelon Water.

Coconut water was supposed to be my game-changer. A nutrient-filled gas-up to top you off whether your headache was the result of too much caffeine, too much booze or just a 1960s grasp of hydration.

LOS ANGELES--(BUSINESS WIRE)--Mela Watermelon Water, a premium canned line of bold, crisp 100% watermelon juice, announced its retail partnership with 7-Eleven to begin rolling out on shelves in ...

Mela Water, launched in 2021 by founder Dominic Purpura, is offered in varieties including original watermelon, watermelon and passionfruit, watermelon and pineapple and watermelon and ginger.

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Mela Watermelon Water sells zero-proof watermelon juice, designed to be consumed alone or with alcohol. ... Mela’s drinks contain 100 calories per can, including 3 grams of added sugar.