Ricardo Marques, senior vice president of marketing at Michelob ULTRA, said this summer marks a major turning point when it comes to the sport's consumption in the U.S. "Soccer has been on a rocket ...

Michelob Ultra is doubling down on its soccer investments ahead of the CONMEBOL Copa América USA 2024 tournament through both an official sponsorship and pop-up events in major cities, according ...

Inter Miami CF forward Lionel Messi was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchdays 23 and 24 of the 2025 MLS season. The reigning Landon Donovan MLS ...

Michelob Ultra beer will kick off activations at all 14 U.S. host cities for CONMEBOL Copa América USA. The soccer event runs through July 14.

Michelob ULTRA’s CONMEBOL Copa América sponsorship builds on the brand’s commitment to soccer, including being the Official Beer Sponsor of the U.S. Men’s National Team and the Mexico Men ...

Today, Michelob Ultra kicked off a frenzy of excitement among American soccer fans with its largest summer campaign yet, perfectly timed for the Conmebol Copa América USA 2024. As the official ...

Michelob Ultra is now the Official Beer Sponsor of the Concacaf Champions Cup, the Concacaf W Champions Cup, and Major League Soccer.

 To help officially kick-off the tournament, Michelob ULTRA is revealing a brand-new ad, titled “Superior Hotel,” starring the brand’s global ambassador, soccer superstar, and FIFA Club ...

FIFA Club World Cup among Michelob Ultra's US soccer goals after last year's Copa América and heading into next year's North American World Cup, with the Anheuser-Busch InBev brand looking to ...

Michelob ULTRA's CONMEBOL Copa América sponsorship builds on the brand's commitment to soccer, including being the Official Beer Sponsor of the U.S. Men's National Team and the Mexico Men's ...

Michelob ULTRA's CONMEBOL Copa América sponsorship builds on the brand's commitment to soccer, including being the Official Beer Sponsor of the U.S. Men's National Team and the Mexico Men's ...