NBCUniversal has signed on 170 advertisers for its first season of the return of the NBA -- now to run on NBC Television Network, and streamer Peacock. Nearly all of the season's inventory has been ...

The song has spawned a "Saturday Night Live" sketch and has its own Wikipedia page, and it's now set to make it's ...

Ernie Johnson, Charles Barkley, Kenny Smith and Shaquille O'Neal of "Inside the NBA" will make their ESPN debut on Oct. 22. Steven Freeman / NBAE via Getty Images The NBA broadcasting landscape is set ...

As part of deal, Topps returns as the NBA's official trading card licensee for the first time since 2009-10. Official release NEW YORK — Fanatics Collectibles, the National Basketball Association (NBA ...

Changes come as the league takes back control of the app and NBA TV from TNT Sports and Warner Bros. Discovery When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

The rapper composed the theme alongside musicians James Poyser and Karriem Riggins. By Ethan Millman Music Editor Common made the theme, titled “Victory,” alongside musicians James Poyser and Karriem ...

Editor's note: This is a part of an occasional USA TODAY Sports series on the best moments, teams, players and figures in sports over the last 25 years. There's a long legacy of Hall of Famers ...

With only two weeks until the 2025-2026 NBA season tips-off on NBC and Peacock— the first under the league’s new 11-year, $77 billion media rights contracts—NBCUniversal is reporting that it is ...

Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...

Steph Curry showed out against the Blazers. Curry stole the spotlight on Tuesday, recording a game-high 28 points on 6-of-15 shooting, to go along with six rebounds, five assists and four triples in ...

Welcome to For The Win's NBA Player Rankings for the 2025-2026 season. NBA basketball is a game defined first and foremost by its biggest stars. You can play together. You can play with synergy. You ...