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Netflix, generative AI

Netflix’s first show with generative AI is a sign of what’s to come in TV, film

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

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Netflix is already using generative AI in its original shows

Netflix confirms first use of generative AI in its programming

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Netflix starts using GenAI in its shows and films

Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta." ...

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Netflix says it used GenAI in Argentine TV series

Netflix said AI was used to produce visual effects that appeared for the first time on screen in one of its original series, ...

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Netflix reveals that one of its shows used generative AI for the first time

Netflix co-CEO Ted Sarandos revealed that "The Eternaut" made history in a sequence that showed a building in Buenos Aires collapsing.

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