The blue dyes used to give jeans their signature color come at an environmental cost, but a new breakthrough eliminates the need for harsh chemicals. By Olivia Ferrari February 27, 2024 ...

Spoiler alert: It’s not because blue matches everything (though it kinda does). “Blue jeans are blue because of the unique dye used,” says textile scientist and denim expert Melanie DiSalvo.

The new jeans have historically accurate branding, with a twist: it’s all translated into Japanese. Levi’s. Unfortunately, the new jeans are limited to just 800 pairs globally and cost $495. But the ...

Lana Del Rey took to Instagram with new photos of her custom jeans that have an embroidered nod to her husband, Jeremy Dufrene, whom she wed in Louisiana in a family-centered ceremony on Sept. 26 ...